I have read and reviewed two of Gisela Hausmann’s books from her little books collection before and enjoyed enormously her no-nonsense attitude and the easy-to-use format. These are books that, as the author explains, should take a short time to read (she aims for less than 90 minutes, and I don’t think I’ve gone over 30 minutes for any of them), and the advice offered should be easy to implement, so that anybody who’ve just read one of them could apply what they’ve learned, rather than having to go through a lengthy process, take a course, or make a huge investment. (With regards to this last issue, that does not mean there is no cost involved at all, as in this book she emphasises the importance of finding an editor and states that is much more useful investing your hard-earned cash on that than spending money on things like tools to automatize marketing or on exchanging reviews with other authors).
This book will be appreciated by authors and reviewers alike. I had to smile at her examples of some of the e-mails she has received asking for book reviews. As a book reviewer, I’ve had similar experiences (authors sending an unsolicited copy of the book, without even bothering to find your name, and stating they read your blog, although you’ve never seen them there and from the content of the letter is evident they haven’t) and I can’t but agree with her recommendations to authors. (Although I am an author, other than in my own books and the blog, I rarely approach reviewers directly, but I’ll try and make sure I remember her advice in the future). I really liked her suggestion that we should try to introduce our book as if we were preparing the book for a date, making sure to try and choose the right partner and find the points of connection between our book and the possible date (reviewer). As she puts it:
A creative, exciting, funny, and unique “dating profile” will attract “matching” readers to start a relationship made in “book heaven.”
The author covers etiquette as pertains to various social media as well (Facebook and Twitter) and the etiquette of blogging. Her advice might not suit everybody and I suspect some of her tips might be more or less useful depending on the readership and genre of the author, but I have personally concluded that we must remain true to ourselves, and not just adopt passing fashions because they seem to work for somebody else, and I am with her on the importance of adhering to proper etiquette. (It might seem unnecessary to some people, but I can’t imagine many people will take offence to being treated politely).
This is another solid offering in a series of books for authors that has become one of my favourites, and I recommend it to authors with little time to waste (all of them, I guess) who prefer realistic advice to pie-in-the-sky promises, and who don’t mind some straight-talking (or writing). If you check the sample of the book and like what you read, it is worth following the author as she runs regular promotions and offers of her back catalogue.